Wednesday, March 26, 2008

Will Print Survive the Next 5 Years?

Ziff Davis announces bankruptcy! Time, Inc lays off 297 editorial workers and makes reference to its future laying on the Web. Tribune, times Mirror, etc.... all announcing cutbacks on staff. Print advertising not keeping pace with growth of online advertising. Microsoft buying online ad networks, along with Google and other giants. where do we think this is all headed?

If oil has reached $112 dollars a barrel and printing presses need energy to run and paper needs oil to be made where do we think that this is all going? Surely there are enough print readers left but what about Kindle? Why did Amazon develop this product? Why make a prototype for $399 available on your home page if you do not want or foresee the inevitable use of such devices? Why make over 100,000 titles available for download, why make it wirelessly connect to the Internet? What is going on here? You know when I see my neighbor painting and fixing up his house I kind of figure he is looking to sell.

Does Amazon see the future as eBooks? The development of eBooks has increased 56% from 2006 to 2007. Will kindlelike products be the textbook and magazine/newspaper reading devices of the near future? There's gotta be a reason why Google is building server farms the size of Rhode Island? Something is going on here? Maybe it's just me?

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